Blue diamond Team

Steve DiMaggio: Principal

For over 25 years, Steve DiMaggio has been immersed in nearly every corner of the music industry, from performing and recording to sales, mentoring, and content creation.

Steve began performing professionally at just 12 years old and had signed a record deal and relocated to California by 21. While touring in the early 2000s, he got his start in MI retail sales at a local shop in New Jersey, which eventually led to a role as a Sweetwater Sales Engineer in Fort Wayne, Indiana, in 2006. Within 18 months, he became one of the company’s top earners and later joined Sweetwater University, where he mentored many of the senior Sales Engineers and managers leading the company today.

After returning to New Jersey to raise a family, Steve co-founded Color Room Films, a high-end wedding cinematography company known for using Red Digital Cinema cameras and producing nearly 100 weddings per year.

In 2020, he returned to Fort Wayne as a Vendor Village associate with McFadden Sales, working inside the Sweetwater campus. There, he redefined what product training could look like, bringing in sales teams, leadership, and talent to create dynamic, highly effective brand content.

As other brands and reps began reaching out to collaborate on training and creative, Steve saw an opportunity to do more—and Blue Diamond Media Consulting was born in March 2023. Today, the company represents a growing roster of manufacturers and brand distributors across the Northern Midwest, delivering authentic, creative, and effective brand support that stands out.

Dave hoffman: sales Development

Dave is a lifelong musician and lover of all things musical with a background in heavy music. He has written and performed with many different bands over the years. Most notably The Contortionist from 2008-2010 as vocalist and frontman. Dave also plays guitar, bass, and trumpet and holds a deep curiosity for anything music tech related. He was a Sweetwater Sales Engineer from 2019-2024 and gained a wealth of knowledge during those years that will serve our customers for years to come.

Jane DiMaggio: Event greeter / Photographer

Long story short, Jane met Steve while photographing his band, and she has been following him—and his many creative ventures—ever since. She has always had a passion for photography and design, which led her to earn a degree in graphic design and an 11 year career in marketing, but not a lot of photos of herself. You can find Jane behind the camera or greeting sales teams or customers at Blue Diamond Brand events.

For the record the start of the Aerosmith ride in Hollywood studios is worse than any part of the Everest ride in Animal Kingdom. Can you tell which face is for which ride?