About Us
What we do: SALES, marketing & merchandising
Blue Diamond Media Consulting specializes in direct to sales training and marketing, specifically inside of Sweetwater Sound. Owner, Steve DiMaggio, has spent over 15 years working with Sweetwater, first as a Sales Engineer and now as an inside vendor rep.
Since 2020, Steve has been praised by his peers for his forward-thinking, no-nonsense approach to training and sales, focusing on what REALLY matters to Sales Engineers when they are on the phone.
Blue Diamond Media Consulting does not approach every brand the same. We tell your brand story in a way that is meaningful to sales. Please contact us to find out how we can help your brand gain more traction with Sales Engineers and keep your products front of mind.
Blue diamond Team
Steve DiMaggio: Owner


For the past 25+ years Steve has been in some form of the music industry. Steve started performing professionally at the age of 12, and by 21 had a record deal and moved to California. While touring during the early 2000’s, Steve started his career in MI retail sales at a local mom and pop shop in NJ. This eventually led to Steve accepting a position as a Sweetwater Sales Engineer in early 2006. (The Blue Diamond naming pays homage to the Sweetwater Bass Rd. training facility.) Within 18 months he became one of the top earning SE for his tenure and went on to be part of Sweetwater University. He mentored many of the senior Sales Engineers and management now running the show at Sweetwater.
Steve decided to move back to NJ after he and his wife had their first child. Together they started a wedding film company, Color Room Films. This company ran strong doing close to 100 weddings a year, strictly on Red Digital Cinema cameras until 2020.
2020 opened up the opportunity for Steve to return to Sweetwater, this time as a Vendor Village associate for McFadden Sales. Since then Steve has constantly pushed the limits of what training should be. He regularly involves Sales Engineers, management and talent in his training materials which makes them incredibly impactful. As other sales representatives and brands have reached out to him to see if he could develop training materials for them, he realized there was a need he could fill. Blue Diamond Media Consulting was started March 2023 to fill that need.
Dave hoffman: sales Development


Dave is a lifelong musician and lover of all things musical with a background in heavy music. He has written and performed with many different bands over the years. Most notably The Contortionist from 2008-2010 as vocalist and frontman. Dave also plays guitar, bass, and trumpet and holds a deep curiosity for anything music tech related. He was a Sweetwater Sales Engineer from 2019-2024 and gained a wealth of knowledge during those years that will serve our customers for years to come.
jane dIMaggio: office hours greeter / photographer


Long story short, Jane met Steve while photographing his band, and she has been following him—and his many creative ventures—ever since. She has always had a passion for photography and design, which led her to earn a degree in graphic design and an 11 year career in marketing, but not a lot of photos of herself. You can find Jane behind the camera or greeting sales engineers at Office Hours and other Blue Diamond Brand events.
For the record the start of the Aerosmith ride in Hollywood studios is worse than any part of the Everest ride in Animal Kingdom. Can you tell which face is for which ride?
What sets us apart
Partnership
You won’t be waiting 24-48 hours for a call back or returned email. Steve and Dave are the most responsive people you will ever meet.
Creative
We know the in’s and out’s of the business, but we also are a team of creatives working to bring your marketing tools to life.
Execution
Action is the whole point! Ideas, strategies and dreams are nothing without it and you won’t wait long to see your plan in action.